Usability Expert Shares Guidelines For Website Usability

Website usability is one of the cheapest methods to improve the look of a website and thus strengthen any business. When the website is easy to use, the number of visitors increases and thus helps the website to achieve its goal. Experts share a checklist to check and improve website usability as a site’s success is determined by how it guides the users.

• The website should load within 3 seconds: It is increasingly frustrating for the users if the website takes more than 3 seconds to load. Experts give 2 ways to increase the speed of website namely faster servers and optimized websites that load faster. 
• Images on sites aren’t always compressed; experts suggest compressing images. This means less loading time.
• Do not use extraneous features and add-ons. Users often visit a website for a specific purpose, and if the features are confusing, it might increase the loading time.
• The users are most likely to know the purpose of the website in the first 5 seconds. If users do not figure out what to do, they will most likely leave. So the primary action on a website should be as clear as possible.
• The website logo should be visible and should lead to the home page. Upper left corner is where the logo should be placed.
• The about us, contact us and Home links should be visible and easy to find. The above guidelines improve the understanding of web usability and thus improve and benefit a website.