All you need To Know about Card Sorting

Card sorting refers to a process whereby the structure of a given website is designed to give due consideration to the expectations of the users from it. The main motive behind undertaking this activity is to increase the rate of task completion, thereby boosting the overall conversion rate. This also augments the ease of finding a website through search engine browsing. The process of card sorting is extensive and involves the following steps:

1.    A person, who can well represent, a set of the target audience is provided with a set of cards with terms written on each one of them.

2.    The person is then required to put each term under certain local groups and give a name to every group.

3.    This process is then repeated with various test subjects.

4.    The results of the whole process are then analyzed extensively to obtain inferences.

In today’s times, where the customer is regarded as the king, sorting of cards is one measure that can help you gain a competitive edge over your rivals in the market by getting a deep insight into the minds of consumers, and knowing their take on the organization of the information on your website.

The Innate Benefits of User Experience Research

Not only on branding and marketing front, but also in the context of websites, user experience research and survey has grown to become an aspect of utmost importance. Getting the website tested for user experience and modifying it in an apt way based on the inferences drawn is more than just important, for the following reasons:-

•    It helps in shaping the strategy as well the overall vision with respect to the purpose for which the website is to be launched.

•    The user experience research not only helps in understanding the user’s approach towards the website, but also helps in gaining an insight of the minds of the target audience, as well as their needs and preferences.

•    Appropriate research at the right stages, helps in avoiding overtly expensive adjustments post the launch of the site, thus aiding to keep the budget in check.

•    Conducting of experience research tests prior to launch of the website helps in the prevention of a bad user experience which can prove to be damaging to the reputation if the brand.
Now that you know how can efficient user experience testing benefit your marketing efforts in the short term, and be profitable to your business in the long run, all you need to do is to hire the services of a proficient company which specialises in this field of usability testing.