There is no denying the importance of the
internet in business operations. Good web presence is a huge requirement if you
want your business to be productive. Poorly designed websites may leave your
visitors confused and cause them to click away from your pages, thus, causing
you to lose potential sales. It is for this reason that usability has fast
become the most important aspect of web design. After all, no matter how
aesthetically pleasing your pages are, they will be useless if people don't
understand how they work. Web sites are not only supposed to be readable—they
should also be easy to navigate and use. Here are some tips on usability that
you could use when designing your website:
- Ecommerce
websites that aim to sell products must be tested for usability because if
consumers are having a hard time figuring out how to view, select, and
purchase products; it would definitely result in lost sales. Make sure
that your website identifies—clearly—each product including its details
and contains clear instructions on how to order, pay for, and have their
purchase delivered.
- Your website
must also detail your business, especially when you offer a service
instead of a product. It must clearly define what your company is all
about, the services you offer, your fees, and how to contact and hire you.
Easy navigation and readability—both of which are important aspects of
usability, must be kept in mind while designing this kind of business
website.
- Good website
design should clearly define contact options and other important
information about the business so consumers won't have
trouble accessing your products and services. An intuitive design also
makes it easy for consumers to send information and details about your
company to other people looking for the same service as referrals.
