Card sorting refers to a process whereby the structure of a given website is designed to give due consideration to the expectations of the users from it. The main motive behind undertaking this activity is to increase the rate of task completion, thereby boosting the overall conversion rate. This also augments the ease of finding a website through search engine browsing. The process of card sorting is extensive and involves the following steps:
1. A person, who can well represent, a set of the target audience is provided with a set of cards with terms written on each one of them.
2. The person is then required to put each term under certain local groups and give a name to every group.
3. This process is then repeated with various test subjects.
4. The results of the whole process are then analyzed extensively to obtain inferences.
In today’s times, where the customer is regarded as the king, sorting of cards is one measure that can help you gain a competitive edge over your rivals in the market by getting a deep insight into the minds of consumers, and knowing their take on the organization of the information on your website.
Card sorting refers to a process whereby the structure of a given website is designed to give due consideration to the expectations of the users from it.
ReplyDeletewebsite usability analysis