How Can A Usability Professional Be Beneficial For Business?

Every product needs to be tested before it can be launched in the marketplace. The same product needs to be tested time and again with respect to its utility for the users and to gain an understanding of the experience that the user has while using the product. This exercise of testing is an inherent need that exists for almost all products and services in the physical world as well as in the online arena.

With respect to the online field, it is the websites that require testing for usability at regular time intervals. This activity is usually conducted by skilled usability professionals, who undertake the job of assessing the effectiveness of the user interface proffered by the website. The specialists chalk out a plan and based on that conduct elaborate user experience tests. Drawing inferences from the test results they present a detailed analysis of the usability test to the client.

Considering this analysis, businesses may take the requisite actions to improve their websites thereby increasing the possibility of earning better profits. So, if you want your website to get more business for you, it’s time that you get in touch with a proficient service provider in the field of usability testing, at the earliest possible!

5 Quick Ways to Improve Your Website’s Usability

Website usability testing is one activity that is imperative for any given website, either on the prototype or once the website is launched. Below mentioned are 5 simple ways to improve the usability of your website.

1.    Readability

You can improve the readability of your website, by using an appropriate font size and type, ensuring proper paragraph formatting, using bullets when needed, and making the content look easy to browse.

2.    Background Colour and Contrast

The site usability testing team should give due attention to the fact that the background colour is in sync with the theme of the site and is soothing to the eyes of the visitor. The contrast should be such that users can easily differentiate between the font and the background.

3.    Images and Their Placement

The images used on the site should be high resolution. These should be relevant to the content of the site, and must be placed in a way that they do not hinder the reader’s view, rather augment the readability.

4.    Site-Navigation

The layout of the site should be simple, and users should navigate through the site conveniently, even through mobile devices. A sitemap can also be provided to assist users.

5.    Hassle-Free Use

The website design should be such that it enables the user to accomplish his task with a few clicks. Hyperlinks should be appropriately formatted so that they can be spotted easily.

So, why waste time? Get your website tested today, incorporate the above mentioned ways to improve the usability and see how it works wonders for you and your business.

Online business? Make your clients happy!!

Usability testing for websites is an important component of any given project, especially when it comes to web designing on a professional level. It is not only imperative but almost mandatory to get quality assurance for a website before its launch. It’s not just a matter of the website being a touch point between the business and its client, but today a whole lot of businesses rely on these websites for direct connection with customers. In fact, there are numerous websites that are simply online businesses, without having any physical presence on the global map. It is because of such websites that not only the reputation of a brand is at stake, but also its profitability. This scenario has increased the necessity of well designed, efficiently functional websites. The experience of a customer on the company’s website is now as significant as that in a retail store.

Websites can be tested at various stages of development. Technically, the usability testing should be conducted throughout the development cycle. This aids in cutting costs of redesigning, recoding, evaluations and reviews. Also, it is very beneficial to make the necessary amendments before the website goes live. This helps in attaining customer confidence, especially when they do not face problems while performing tasks on the site. This may also lead in generation of new users owing to the word of mouth publicity for the website.

So why waste time? Get your website tested and see how it will positively impact you and your business.