Usability Expert Shares Guidelines For Website Usability

Website usability is one of the cheapest methods to improve the look of a website and thus strengthen any business. When the website is easy to use, the number of visitors increases and thus helps the website to achieve its goal. Experts share a checklist to check and improve website usability as a site’s success is determined by how it guides the users.

• The website should load within 3 seconds: It is increasingly frustrating for the users if the website takes more than 3 seconds to load. Experts give 2 ways to increase the speed of website namely faster servers and optimized websites that load faster. 
• Images on sites aren’t always compressed; experts suggest compressing images. This means less loading time.
• Do not use extraneous features and add-ons. Users often visit a website for a specific purpose, and if the features are confusing, it might increase the loading time.
• The users are most likely to know the purpose of the website in the first 5 seconds. If users do not figure out what to do, they will most likely leave. So the primary action on a website should be as clear as possible.
• The website logo should be visible and should lead to the home page. Upper left corner is where the logo should be placed.
• The about us, contact us and Home links should be visible and easy to find. The above guidelines improve the understanding of web usability and thus improve and benefit a website.

What Is Eye tracking Web Usability?

Eye tracking is a process of measuring the point of gaze, or the motion of the eye. Since its inception, this method has been used by scientists to study neurology and by marketers to study the effectiveness of package designs.  Now web designers use eye tracking to study the effectiveness of web pages as this method is effective in understanding and assessing the usability and reach of a web page.

Usability practitioners are now using eye tracking as a tool to understand how people “see” websites and make important and informed decisions. Well planned usability testing and well executed eye tracking studies can provide information about user impressions that the researcher generally cannot observe. An individual collects information about the world around them through various ways, vision, however, is the most important. The most powerful light receptors are in the central region of the eye known as the Fovea. Eye tracking provides an account of where the participants are looking at the screen as they complete a task. If used properly, it can provide important and unique data that can be then evaluated in interesting ways and mined for innovation and ideas.

If used correctly, this method is capable of rendering results that help companies change the way their websites look, and thus expect increases in the number of visitors.